Director, Analytics

Company: Publicis Groupe
Location: New York
Posted on: May 17, 2025

Job Description:

Company DescriptionZenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset-not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities and our media investments for some of the world's leading brands.Job DescriptionOverview:We don't all look the same, and we don't expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don't shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you're a numbers whiz and know how to bring data to life through a compelling story. You should already be used to representing your team to external clients, since Directors are often the face of our brand.ResponsibilitiesRole Objectives:Working closely with both the Business Planning and Activation teams, the Director, Analytics will contribute to the design of the data strategy to tie our clients' marketing to real-world business goals. Our Directors work very closely with their team of analysts to help them stay on track with day-to-day client deliverables. They also contribute crucial intellectual capital by designing measurement plans based on their client's business needs, using data to tell great stories. Directors also work closely with their VP to build an Analytics strategy and execute on that plan in accordance with their team. This role reports directly into the VP, Analytics.Qualifications

• B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
• 8+ years of experience working in an Analytics capacity
• Agency experience highly preferred
• Knowledge of Digital Media, Marketing/Advertising industries highly preferred
• Experience working with Python, R programming languages
• Experience working with relational databases, SQL
• Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients
• Ability to develop frameworks, learning agendas and steer complex analytics projects
• Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst
• Experience with other digital media and analytics tools such, Measurement Vendors, BI Software
• Experience with third party research partners such as GfK, Nielsen and comScore
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)
• Experience working with large data sets
• Experience managing and querying relational databases
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
• Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
• Experience and understanding with various cloud computing environments: AWS, Azure, GCP
• Experience with ad verification tools such as IAS & Moat
• Experience with using or analyzing data form DMPs and DSPs
• Knowledge of Python or other data manipulation languages
• Experience with two or more of the following advanced analytics methods: descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurement
• Experience designing databases, schemas, and ETLAdditional InformationOur Publicis Groupe motto "Viva La Diff--rence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.All your information will be kept confidential according to EEO guidelines.Veterans Encouraged to ApplyCompensation Range: $140,000 - $180,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/23/2025.#LI-EH1
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Keywords: Publicis Groupe, West Babylon , Director, Analytics, Executive , New York, New York