Associate Director, Beyfortus HCP Marketing, US

Company: Sanofi EU
Location: Morristown
Posted on: May 10, 2025

Job Description:

Job Title: Associate Director, Beyfortus HCP Marketing- VaccinesLocation: Morristown, NJAbout the JobThe Associate Director, Beyfortus HCP Marketing will serve as the field promotion lead and be responsible personal promotion strategy. This role requires building messages and campaigns specific to each customer segment and developing promotional materials for the field sales and account management teams. Additionally, the Associate Director will be responsible for driving an overall engagement approach that integrates omnichannel strategies into field promotion. The position will report directly to the Senior Director of HCP Marketing.We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.Main Responsibilities:

• Serve as the primary contact for field teams, ensuring effective communication and support.
• Create promotional materials for field teams to enhance engagement and support marketing initiatives.
• Development and ownership of core branded claims. Close partnership with review committee and lead escalation meetings as needed.
• Drive consistency and core campaigns across all RSV related materials for field teams. -
• Collaborate with stakeholders to develop an integrated omnichannel approach to field promotion, ensuring cohesive execution across all channels in the moments that matter. -
• Collaborate with sales training in execution of training programs.
• Align cross-functional stakeholders to ensure cohesive execution of marketing strategies.
• Maintain in-depth knowledge of applicable markets and competitors, with clear KPIs for monitoring performance.
• Improve brand growth and business performance by leveraging real-time data and understanding customer behavior changes.
• Drive market access initiatives to assess competitiveness and develop recommendations to support franchise objectives.
• Collaborate with public affairs and medical teams on relevant public health initiatives.This is not an exhaustive list of key responsibilities as the candidate may perform other duties as assigned. This role may also evolve over time. The candidate is expected to be a leader within the HCP team. -About YouEducation Requirement(s):
  • Required: Bachelor's degree
  • Preferred: Master's DegreeRequired Experience and Skills:
    • B.A. or a B.S. degree is required
    • 3+ years of relevant industry experience with a minimum of 2+ years of marketing experience in either vaccines or specialty pharmaceuticals
    • Proven ability to influence sales execution and lead personal promotion
    • Strong project management and problem-solving skills
    • Experience influencing without direct authority
    • Proven ability to partner across a matrixed organization
    • Excellent oral, written, and presentation skills with a strong attention to detail
    • Creativity, enthusiasm, analytical acumen, and exceptional overall business insightsPreferred Experience and Skills:
      • Sales experience is preferred
      • Experience in US vaccines market and in-depth knowledge of US vaccines customer segments and buying channelsWhy Choose Us?
        • Bring the miracles of science to life alongside a supportive, future-focused team.
        • Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
        • Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
        • Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.#GD-SP ---#LI-SP - -#LI-Onsite#vhdAll compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can

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